Personalities shaping travel behaviors: post-COVID scenario

Purpose This study aims to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system pandemic-induced environment. Design/methodology/approach A large random sample (49,519 respondents from 29 European countries), generated core module Round 9 Social Survey, was used. post-COVID-19 model constructed using 12 variables within two opposing structures (openness change versus conservatism), shaping specific personalities. Findings Four types tourists were identified K-means cluster analysis (risk-sensitive, risk-indifferent, risk-tolerant risk-resistant). The risk-sensibility varied across groups influenced socio-demographic characteristics, economic status even differed geographically among nations traveling cultures. Research limitations/implications First, data collected before pandemic did not include information on tourism participation. Second, fully driven internal factors – motivation. Investigation additional variables, especially those related socialization aspects, some external influence behaviors during after crisis, will provide more precise scientific reasoning. Originality/value upgraded current constructs salient short-term embedded principles universal values. By separating segments who appreciate personal safety conformity, sharing extensive need for self-direction adventure, suggested presents strong background predicting flows era.